Top 5 Social Networking Apps in New Zealand Q4 2023

During the fourth quarter of 2023, the social networking app landscape in New Zealand saw varied performance among the top 5 apps: WhatsApp Messenger, Threads, Facebook, Messenger, and Discord - Talk, Play, Hang Out. Below is a detailed look at their performance metrics.

WhatsApp Messenger showed a stable trend in weekly downloads, starting at 8.2K in late September and peaking at 10.5K in early December. The app maintained a consistent user base with weekly active users fluctuating around 1.6M throughout the quarter.

Threads experienced a notable increase in weekly downloads, particularly from late November to December, where downloads surged from 11.9K to 15.2K. Active users also saw a steady rise, reaching a high of approximately 93.7K in early December.

Facebook had a consistent download rate, with weekly figures hovering around 10K and peaking at 13.2K in the final week of December. Revenue showed a slight decline from $8K in late September to $5.7K in late December. Active users remained robust, staying above 3.3M throughout the quarter.

Messenger exhibited a stable download pattern, with numbers ranging from 8.3K to 12.4K. Revenue saw a significant jump in mid-December, reaching $789. Weekly active users consistently stayed above 3.3M, peaking at 3.5M in early December.

Discord - Talk, Play, Hang Out maintained steady download rates, with figures around 4K, and a notable peak of 4.9K in the last week of December. Revenue remained relatively stable, with a slight increase to $7.6K in mid-December. Active users fluctuated between 390K and 446K throughout the quarter.

For more insights and detailed data, visit Sensor Tower.